MTV Shuga Season 4 to commence in 2015
MTV Shuga Season 4 coming in 2015!
The award-winning sex and relationships drama and multimedia campaign, now in its fourth season, will kick off in Nigeria in early 2015, in partnership with NACA, PEPFAR, and The Bill & Melinda Gates Foundation.
This programme is targeted at Nigerian youth, the multi-layered MTV Shuga campaign will include a six part TV series, a radio drama, an MTV Shuga comic book, and intense digital and social media engagement. A new focus for 2015 will be an increased emphasis on promoting HIV testing, in partnership with the Elton John AIDS Foundation, with the goal of encouraging 25,000 youth to get tested, motivated by a series of special MTV Shuga on Tour festivals held nationwide in March 2015.
The campaign will also include a peer-to-peer education drive that uses the MTV Shuga TV programme as a tool for stimulating dialogue about, and changing attitudes to, prevalent public health issues.
Fusing sexual and other public health messaging with world class storytelling and relatable characters, the new series of MTV Shuga will focus on a range of themes relevant to young Nigerians, including adolescent girls, stigma, prevention of mother-to child transmission (PMTCT), HIV testing and 6222 (NACA helpline), gender based violence, first sex, and disclosure of HIV.
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